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Senior Growth & Demand Marketing Manager (f/m/d) in Innsbruck or Vienna

Vienna, Innsbruck
Full-time
Permanent employee

About the role

We are looking for an experienced Growth Marketing Manager to help shape and implement demand generation initiatives across multiple regions. This role focuses on strengthening the marketing contribution to pipeline growth and revenue through thoughtful strategy, collaboration, and continuous learning.

The position involves improving the performance of the marketing and sales funnel, supporting effective lead generation across channels, and enhancing the website experience to increase engagement and conversions. The role combines strategic thinking with hands-on collaboration across teams in an international B2B SaaS environment.

The preferred location for this role is Austria, with office locations in Innsbruck and Vienna, and flexibility for hybrid work.

What you'll do

  • Growth Strategy: Contribute to the development and implementation of demand generation strategies across multiple regions, identifying channels and activities that support sustainable pipeline growth.

  • Campaign Development: Collaborate with the Head of Marketing and cross-functional teams to plan and implement marketing campaigns across channels such as content, events, paid media, and social. Monitor performance metrics and adapt approaches based on insights.

  • Funnel Improvement: Work with commercial stakeholders to better understand the marketing and sales funnel and identify opportunities to improve customer acquisition, conversion, and retention.

  • Lead Generation Channels: Support the management and ongoing improvement of lead generation channels, including SEO, SEM, and sales-supported initiatives, with attention to performance and return on investment.

  • Website Experience: Contribute to the development of the website as an important growth channel by improving messaging alignment, user journeys, and conversion opportunities.

  • Lead Qualification & Scoring: Help develop and refine lead scoring approaches based on personas, ICPs, and business priorities, while monitoring pipeline progression and conversion trends.

  • Insights & Reporting: Gather and analyze marketing data across channels to support learning, transparency, and continuous improvement

We are looking for someone with

  • Experience working in growth or digital marketing in a B2B SaaS environment, particularly in areas such as demand generation or funnel optimization

  • Understanding of the full marketing funnel, from awareness to conversion and retention

  • Experience working with marketing automation platforms, such as HubSpot

  • Familiarity with SEO, SEM, and digital advertising

  • Comfort working with marketing analytics tools (e.g. Google Analytics, HubSpot, or similar platforms)

  • Experience with A/B testing, user journey improvements, or conversion optimization

  • Familiarity with lead scoring approaches and marketing pipeline metrics

  • Strong written and verbal communication skills

  • Experience collaborating with sales, product, and commercial teams

That said, we’d be particularly delighted to hire someone with

  • Interest in the coffee industry

  • Experience with segmentation-based campaigns

  • Exposure to international marketing across EMEA, APAC, or LATAM regions

What you can expect

The salary range for this position is € 58K to € 67K gross/year and we look at factors like your experience and individual qualifications to determine our offer. Additional benefits include budgets for education & wellbeing, and professional development, remote work and home office, very flexible working hours without core hours, paid time for volunteer work, access to mental health support, tax-friendly bike leasing, and an endless stream of really great coffee. We also make our best possible offer upfront - no games.

Apply now

At this point, Cropster will only employ those who are legally authorized to work in Austria for this opening. For Non-EU applicants: please attach your work permit to your application.

We look forward to receiving your application! If you have any questions, don't hesitate to contact our team at jobs@cropster.com.

About us

Cropster is the market-leading Software as a Service solution to drive quality, productivity, and sustainability excellence across the coffee value chain. We're helping businesses focus on core processes related to quality, consistency, planning, traceability, and resource management at every stage of coffee production.

We believe affordable technology can be used by everyone to increase fairness for all players in the market, resulting in a better cup of coffee for consumers. As a Certified B Corporation™, we're also committed to working towards being an even better company that benefits all people, communities, and the planet.