About the role
We’re looking for a thoughtful and proactive Marketing Lead who’s comfortable getting hands-on in a growing scale-up environment. This role is ideal for someone who enjoys building and experimenting, and who’s motivated by contributing to real business growth. You’ll take the lead on both inbound and outbound marketing, with a focus on generating pipeline, improving conversion, and supporting long-term customer relationships.
If you value collaboration, want to take ownership, and enjoy working in a dynamic environment where resourcefulness and teamwork matter, this role could be your next challenge.
What you'll do
You will be responsible to build and run marketing like a performance engine. Key areas include:
Pipeline Generation:
Drive qualified leads through owned and paid inbound channels
Launch and iterate on regional outbound campaigns in partnership with Sales
Test, refine and scale new lead channels, landing pages, and nurture flows
Collaborate with Sales Ops to ensure proper tracking from MQL to Closed Won, and from Retention to Expansion.
Campaigns & Positioning:
Translate segment-specific value propositions into effective campaigns
Deliver messaging frameworks and content for key customer journeys (Small, Medium, Large accounts across Roast and Café)
Develop assets to support ABM plays, pricing rollout, and new package launches (e.g. Growth Kit, Jakarta Kit)
Marketing Operations:
Set up and optimize tracking in HubSpot (funnel stages, attribution, channel ROI)
Own reporting: define and report on KPIs such as MQLs, SQLs, CPL, CAC, and pipeline influence
Manage agency partners for paid search, content and creative execution
Sales & Product Collaboration:
Partner with Sales to co-own quarterly pipeline targets
Support Product in launching new features or integrations (e.g. Roast API)
Work with Customer Success to identify upsell triggers and churn risks
Execution & Iteration:
Get in the weeds: run A/B tests, review campaign performance, refine tactics weekly
Focus on what works, and be willing to move on from what doesn’t
Contribute directly to copywriting, landing page builds, email flows and data reviews
That said, we’d be particularly delighted to hire someone with
Coffee industry familiarity or genuine interest in the coffee value chain.
Previous work on account-based marketing (ABM) or segmentation-driven messaging.
Experience launching campaigns across EMEA, APAC, or LATAM.
This role offers the chance to have a direct and meaningful impact on a growing business, working with a diverse, international team and customer base across 70+ countries. You will get real ownership and the opportunity to grow into a Head of Marketing role.
What you can expect
The salary range for this position is € 63K to € 70K gross/year and we look at factors like your experience and individual qualifications to determine our offer. Additional benefits include budgets for education & wellbeing, and professional development, remote work and home office, very flexible working hours without core hours, paid time for volunteer work, access to mental health support, tax-friendly bike leasing, and an endless stream of really great coffee. We also make our best possible offer upfront - no games.
Apply now
We look forward to receiving your application! If you have any questions, don't hesitate to contact our team at
jobs@cropster.com.
At this point, Cropster will only employ those who are legally authorized to work in Austria for this opening. For Non-EU applicants: please attach your work permit to your application.
About us
At Cropster, we are building market-leading Software as a Service (SaaS) solutions to empower businesses throughout the coffee supply chain. Thousands of customers all over the world from farm to cup use our software products to make better coffee.
We thrive on high commitment and a strong culture of collaboration to achieve our revolutionary mission of a sustainable coffee supply chain. As a Certified B Corporation™, Cropster is committed to working towards being an even better company that benefits all people, communities, and the planet. If you want to have a significant impact and work with people who care, Cropster is the right place for you.
