Develop and Implement Sales Strategies: Create and execute robust sales strategies to meet and exceed revenue targets within the APAC region.
Outbound Sales Activities: Actively research the market for leads, decision-makers, and partners. Engage in outbound activities, including cold calling, emailing, attending industry events, and visiting prospects to generate and qualify new leads.
Lead Generation and Activation: Collaborate with the commercial team to identify and activate potential customers, with a focus on high annual contract value (ACV) key accounts. Assess their needs, negotiate contracts, and schedule onboarding plans.
Build and Maintain Client Relationships: Develop strong, lasting relationships with clients, ensuring they understand and appreciate the full value of Cropster’s product offerings.
CRM Management: Utilize CRM tools like Hubspot to track leads, manage the sales pipeline, and ensure consistent follow-up from initial contact through to order completion.
Market Representation: Represent Cropster at industry events, workshops, and through direct client interactions, pitching our product lines and building brand presence.
Internal Collaboration: Work closely with Marketing, Account Managers, and Product Management teams to align strategies, share customer feedback, and refine sales processes.
Sales Reporting: Provide regular sales forecasts, performance reports, and insights to senior management, ensuring alignment with overall business objectives.
A Bachelor’s degree in Business, Marketing, or a related field will be desired.
Experience in sales, preferably in the B2B software or specialty coffee industry.
A deep understanding of the specialty coffee market and its unique challenges.
Strong communication, negotiation, and presentation skills with a proven ability to persuade and close deals.
A self-starter attitude with the ability to work independently and manage a demanding sales pipeline.
Fluency in English, Chinese (Mandarin and/or Cantonese) and ideally another language.
Experience using CRM tools and sales software, particularly Hubspot.
Previous experience working in a remote or flexible work environment.
Passion for specialty coffee and an understanding of coffee roasting processes.
Experience in coffee wholesale, espresso machine service, or coffee education.